Lacoste is out to find a whole new audience for its crocodile-d apparel, and is introducing its first-ever TV and cinema ad next month. Themed “Life is a Beautiful Sport,” the new campaign grew out of ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 7 min ago By Ad Age and Creativity Staff - 1 hour 18 min ago By Donna Speciale - 1 hour 37 min ago By Ad Age Studio 30 - 3 hours ...

The Lacoste crocodile is one of the most recognisable fashion symbols in the world. Now, just in time for the US Open, the brand has given its iconic logo an unexpected and shocking twist. To honour ...

Lacoste is equipping its static print ads with a custom QR code that lets readers shop the latest looks from the retailer’s fall collection. The QR code-enabled ads are being used as part of Lacoste’s ...

Created with BETC Digital, the campaign invites all Lacoste Snapchat followers to find the crocodile hidden in a series of five short videos. The campaign will run over a two-month period, beginning ...

MIAMI—Daniil Medvedev has been everywhere around the Miami Open despite playing just one match in the last week. Before receiving a walkover into the fourth round, the former world No. 1 got a front ...

The Lacoste crocodile logo was made in honor of founder René Lacoste’s nickname as a tennis player, and the French apparel brand’s codes prohibits it from being messed with. For the U.S. Open, though, ...