It’s widely known that Lego is a wonderful product but sometimes it really impresses with its innovation. Case in point its latest kit, a 13.5-inch tall Optimus Prime which actually transforms into a ...

Freelance writer Amanda C. Kooser covers gadgets and tech news with a twist for CNET. When not wallowing in weird gear and iPad apps for cats, she can be found tinkering with her 1956 DeSoto. Lego ...

There have been robot builds. There have been truck builds. But the LEGO designers delivered something truly special with this: a massive Transformers Optimus Prime that also turns into a semi truck.

An impressive set for sure, the Lego Icons Optimus Prime is better off as a display piece than a toy as he can be a bit fragile. That being said, he can transform from robot to truck mode with ease, ...

Lego has partnered with yet another popular franchise, recreating its IP with little plastic bricks. This time, it’s Transformers, the 1980s toy line of robots that change into vehicles and vice versa ...

It is in the name after all. But we still can’t help but feel impressed by the engineering behind this LEGO Transformers set. With just a few easy shifts and no re-building required, LEGO Optimus ...

Like so many companies before it, Hasbro finally realized that while it’s easy enough to imitate the elements of LEGO, nobody does brick-built toys better. Back when the company tried its own Kre-O, ...

LEGO and Hasbro announced a new set that dreams are made of a couple of weeks ago. That's right, LEGO is making Transformers sets, and the kick-off is the ultimate one. Optimus Prime, leader of the ...

Believe it or not, the LEGO figure undergoes its transformation in an incredibly unique manner—not through disassembling and reassembling its parts, but by twisting, turning, and tucking its ...

is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget. Optimus Prime is officially a Lego set — ...