It's one thing to put sports stars in underwear ads. It's something else to put famous American heroes in them. Jockey, in an outrageous new ad campaign, is taking the celebrities in skivvies concept ...

If you’ve been in a Target store lately and you’re of a marketing mindset to roam around and see what the competition may be up to, you may have noticed something new in the men’s underwear department ...

Men’s underwear turns 75 this month, assuming you consider the dawn of undergarments the invention of the Jockey brief. Call us old school. We consider King Tut and his loincloth, not Jim Palmer in ...

It’s one thing to put sports stars in underwear ads. It’s something else to put famous American heroes in them. Jockey, in an outrageous new ad campaign, is taking the celebrities in skivvies concept ...

Leading underwear specialist Jockey has appointed Brazen to handle the UK PR for the brand. The six-figure account was won following a four-way pitch. Brazen will work with Jockey to promote the men’s ...

"Jockey would like to offer our support for Jon Hamm in the form of a lifetime supply of Jockey underwear," a rep for the company says in a statement to E! News. Hamm, for his part, has been anything ...

Jon Hamm will never be without underwear again, thanks to Jockey! Whether or not he'll actually wear it, however, remains unknown. Indeed, a source tells Us Weekly, "It's true. The man is packing!" ...

Forbes contributors publish independent expert analyses and insights. I cover luxury fashion and beauty. Underwear drawers changed forever in 1934 when an apparel engineer named Arthur Kneibler, at ...