LEAVE it to National Baking Company Chairman Gary “Butch” Hendrickson to come up with a new product that captures the imagination of consumers. His latest — Bulla Bites — was spawned four years ago ...

If you have a yen for something new to pair a slice of avocado or cheese with, why not give National’s Ginger Bulla a try? It’s what’s (relatively) new on the supermarket shelves. While the bulla has ...

Sometimes referred to as bulla cake, these sweet, flat rolls are spiced with ginger and, often, molasses. They are a popular snack for school children and can also be filled with butter or cheese.