For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, ...

Connected TV (CTV) continues to push the boundaries of innovation, and honestly, are we even surprised? Whether consumers are deep into the latest season of “Dexter,” catching up on “It’s Always Sunny ...

At its core, shoppable video is any video ad that enables a consumer to take a purchase-related action, whether locating a ...

Ease Live, an Evertz company, has announced the launch of contextual on-stream advertising capability for live sports through its interactive graphics platform. This enables leagues, teams, media ...

Ease Live, an Evertz company specialising in interactive graphics for TV, OTT and mobile, has announced the launch of Dataport, its groundbreaking Artificial Intelligence (AI) Workflow Tool. This ...

Historically speaking, Amazon does not have a reputation for playing nice with local businesses – not as a competitor in the retail landscape, at least. But as a seller of ad inventory? That offers up ...