WAYNE, PA, UNITED STATES, February 4, 2026 /EINPresswire.com/ -- PurpleLab®, a healthcare analytics company powering ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

AUSTIN, Texas--(BUSINESS WIRE)--KERV, a leader in video analysis, performance and monetization, today announced a strategic partnership with VIZIO (NYSE: VZIO) to expand its interactive connected TV ...

A recent study by BrightLine, the leading platform for interactive streaming ads, revealed fresh data about the incremental impact of interactive advertising in CTV, including major new findings ...

NEW YORK, Jan. 28, 2026 /PRNewswire/ -- Amid the industry's rapid transition from AI experimentation to scaled execution, the Interactive Advertising Bureau (IAB), the leading trade association for ...

The effort will allow advertisers and agencies to launch interactive campaigns across top-tier publishers. When you purchase through links on our site, we may earn an affiliate commission. Here’s how ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

Caroline Giegerich, vice president of AI and marketing innovation at the Interactive Advertising Bureau (IAB), has always had an affinity for technology. While at Warner Media Group, she worked on a ...

A significant lack of control in digital advertising makes brands vulnerable to funding disinformation inadvertently and defunding legitimate news. Digital Players Buy Into The Brand-Building Power Of ...

DALLAS—The Electronic Security Association (ESA) is applauding a major decision by the Eighth Circuit Court of Appeals, which struck down the Federal Trade Commission’s Negative Option Rule allowing ...

Samsung Ads Launches New Interactive Ad Format It is the first television manufacturer to offer an in-house interactive ad format, the company reported BrightLine, TripleLift Launch Marketplace for ...