On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...

Every device connected to the internet has an IP address. It works a bit like a digital home address, helping websites, apps, ...

Google is looking to phase out third-party cookies from Google Chrome next year. The company will continue to track users through a different method, which has seen its fair share of criticism so far.

The big picture: The IP address is a fundamental component for connecting a PC, a smartphone, or any other digital device to the internet. The global network primarily consists of IP addresses and ...

Google's New IP Protection Mode Might Help With Creepy Tracking Ads After nearly three years of promises, Google is finally ready to roll out a proposed solution to prevent advertisers from tracking ...

If you’re a Chrome user you’re being tracked. We hoped it would be less invasive by now with the death of tracking cookies. But it isn’t. In fact it’s worse with the surprise revival of digital ...

The modern web runs on data. Every click, search, purchase, and website visit can be collected, analyzed, and used to build ...