Personalized marketing has the potential to build stronger connections with customers, but only when data is used thoughtfully and responsibly. When misapplied, even the most well-intentioned ...

Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

Between curating customer data, piecing together buyer personas, tailoring content and leveraging automation tools (to name a few), there are several moving parts to personalization — and it’s easy to ...

Personalization is rapidly becoming essential for businesses to drive engagement, loyalty and revenue growth. With declining website traffic from search and the phase-out of third-party cookies, ...

Today’s consumers want and expect unique experiences, and traditional approaches are becoming less effective. Brands can employ innovative strategies like AI-powered personalization, voice-activated ...

When personalization works, it feels seamless. But when it misses—like receiving offers for products you’ve already bought or irrelevant recommendations—it creates a disconnect. Personalization is ...