BOSTON, April 16, 2026 /PRNewswire/ -- The Digital Medicine Society (DiMe) today announced the launch of a new pre-competitive initiative, Optimizing Direct-to-Patient (DTP) Strategies for Pharma, ...
The United States healthcare system is failing. We rank last among developed countries in healthcare performance, and Americans face lower life expectancy and growing chronic disease rates despite ...
DTP functions as an “affordability waterfall,” dynamically routing patients to MFN cash pricing, commercial insurance, or manufacturer assistance without degrading the standard commercial experience.
A recent survey shows that healthcare professionals have varied feelings on the direct-to-patient (DTP) drug sale platforms increasingly being launched by pharma companies—echoing patients’ own ...
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