Danish toymaker The LEGO Group has unveiled LEGO SMART Play, a new interactive platform powered by lego smart bricks that enables physical LEGO builds to sense movement and respond with real-time ...

Not a day goes by without an impressive new launch from LEGO, but this is set to be one of its biggest innovations yet. Smart Play is a brand new platform that's designed to bring the bricks and play ...

Lego is a low-tech toy for kids (and adults!), but the brand is bringing the building block toys into the technology space with its new Smart Bricks. These bricks work alongside Smart Tags and Smart ...

Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 years — the Lego Smart Brick, a standard 2×4 Lego brick with a tiny ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego sets? Reading time 3 minutes Whenever Lego has added tech into its brick ...

At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a child imagines. That is why the company’s new Smart Bricks, tiny blocks packed ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

Lego sets are fun to build and play with, even without any built-in smart features. They're a great alternative to the tablets and gaming consoles that kids seem to gravitate toward these days.

I started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR/AR, tablets, gaming and future/emerging trends in our changing world. Other obsessions include magic, immersive theater, ...

Stepping on a Lego might become an expensive as well as painful mistake after the company revealed the new SMART Brick. Lego announced the latest toy tech on Monday at the 2026 Consumer Electronics ...

If you grew up with both Lego and Pokémon, this one's for you. Announced at SXSW London on Tuesday, a new Pokémon range will be the latest addition to the Lego Smart Play ecosystem. The interactive ...