Cars with pink mustaches (or car-staches) are the emblem of Lyft – a Ride-Share service that, like Sidecar and Uber, uses smart phone apps to link ordinary people driving cars with people needing ...

Ride-hailing service Lyft, the underdog rival to Uber, is getting rid of its iconic pink mustache logo and replacing it with something more useful -- beacons. The light-up beacons, which Lyft calls ...

We've all been there — we need a ride home from a late night of pub crawling and we don't want to throw up on Muni. So we call that lucky friend with a car to hitch a ride home. This friend never ...

The phrase “flim flam” has been bandied about.

Ben Wallace picks me up downtown. I have to look for him for a couple seconds, because the giant pink mustache that identified him and every other Lyft driver for the first several months of the ...