Digital models are coming for fashion’s creative industry, regardless of consumer criticisms. In late March, Swedish fast fashion giant H&M announced it would be creating artificial ...

Brenda Nicholson waited in the Nordstrom fitting room, listening intently as the staff described the colors, textures and cut of the outfits hanging on a rack. She typically gravitates toward clothing ...

Fashion model Hannah James faced a dilemma as she weighed whether to digitally clone herself. On one hand, the 25-year-old worries digital replicas of models could render her job obsolete. On the ...

Forbes contributors publish independent expert analyses and insights. Fashion modeling is experiencing significant technological disruption as AI platforms evolve from simple model generation into ...

Sarah Murray recalls the first time she saw an artificial model in fashion: It was 2023, and a beautiful young woman of color donned a Levi’s denim overall dress. Murray, a commercial model herself, ...

The star of a new ad for Guess in the latest issue of Vogue is a willowy, AI-generated model, whose synthetic status is only called out in a a fine-print caveat. Now that AI has hit the ads of fashion ...

Artificial intelligence, often abbreviated as AI, has been a topic of conversation in nearly every industry worldwide, and fashion is no exception. While AI's impacts on a large scale are still ...

Fast fashion has revolutionized the apparel industry, making trendy clothing more affordable and accessible than ever. However, this business model comes at an enormous cost. According to the Ellen ...

Prepare to enjoy the timeless glamour of the fashion models whose images still stun and captivate us today. A photo from the collection of Pedro Rodriguez during Spanish fashion festival, held at the ...

Indigenous models and vendors say they're out hundreds of dollars after participating in a Regina fashion show this fall. The event's organizer says the money is on the way.

Fashion models are contending with how to stay ahead as major brands experiment with artificial intelligence-generated models and digital “twins” of real models. Some models are digitally cloning ...