Heineken has rolled out 0.0 Ultimate, a U.S. first with zero alcohol, calories, and sugar, alongside its fruit-infused 0.0 Cold Pressed Lime and Nectarine Juniper. San Diego’s Pure Project has debuted ...

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The “all or nothing” era of the American bar scene may officially be over. Whether it’s driven by your usual morning HIIT class or just a desire to stay sharp, more drinkers are reaching for the ...

Heineken has been instructed by the UK advertising regulator not to use an alcohol-free beer ad unless it is prominently stated the beverage is zero abv. A complaint had been lodged with respect to an ...

AMSTERDAM, Jan. 02, 2025 (GLOBE NEWSWIRE) -- People's drinking habits are changing, so do we still need abstinence months like 'Dry January' and 'Sober October' in the diary to choose non-alcoholic ...

Heineken is betting that consumers are sticking to nonalcoholic beer well beyond Dry January. The Dutch brewer is seeking to tap into growing demand for low- and no-alcohol beverages, a category that ...