Harley-Davidson’s new boss wants to sell you a bike you can actually afford

The motorcycle company’s new chief executive, Artie Starrs, hopes to increase sales with lower-priced bikes.
Motorcycle.com on MSN

Harley-Davidson is bringing back the air-cooled Sportster for 2027

New 883cc model to be priced around $10k Harley-Davidson announced it is bringing back its traditional Sportster, returning ...
Powersports Business

Dealer Council chair weighs in on Harley’s struggles, recent reset

George Gatto, dealer and chairman of NPDA’s Harley-Davidson Dealer Council, gives his perspective on the latest challenges ...
webBikeWorld

Harley’s New CEO, Triumph Preps New Bikes

There’s been quite a bit of movement in multiple corners of our good industry this week. Here’s what’s been going on amidst the Sturgis hullabaloo: KTM is back, and they’ve just released their enduro ...
Top Speed

This Japanese Engine Is So Bulletproof It Quietly Outlasts Harleys Costing Twice As Much

Find out why the Vulcan S's bulletproof powerplant is the envy of Harley-Davidson when it comes to cost versus reliability ...