Hugo Boss Unveils Its/Their BOSS Spring Summer 2026 Collection

During Milan Fashion Week, Hugo Boss stole the show with its BOSS Paradox spring/summer presentation. The runway show took ...
Retail Dive

Hugo Boss lands on Roblox to promote new denim-inspired clothing line

Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with sister publication Marketing Dive. The German fashion ...
Hypebeast

Hugo Boss Gives a Fresh Facelift to Its BOSS and HUGO Brand Offshoots

Legacy fashion house Hugo Boss has announced that it will simultaneously launch two star-studded global campaigns to support the rebranding of its BOSS and HUGO brand offshoots. Photographed by ...
Business Wire

HUGO BOSS Partners With Adobe To Drive 3D Innovation in Fashion

LOS ANGELES--(BUSINESS WIRE)--Today, Adobe (Nasdaq:ADBE) announced at Adobe MAX – the world’s largest creativity conference – it is working with premium lifestyle company HUGO BOSS to power its ...
Seeking Alpha

Hugo Boss: A True Luxury Brand In The Bargain Bin

Luxury stocks have fallen out of favor, with Hugo Boss showing potential despite weak Q2 results and a challenging economic environment. Hugo Boss demonstrates brand strength and pricing power, with ...