Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties. The HBO Go service was discontinued in the U.S. later that year, providing ...

The first rebranding from HBO Max into Max launched in May 2022. At the time, the move to Max was intended to include a wider ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Discovery CEO David Zaslav said in a statement. For HBO Max Content Chairman Casey Bloys, the name change can be seen as a promise of better quality in their streaming content. "It clearly states ...

The change comes two years after Warner Bros ... Casey Bloys, chairman and CEO of HBO and Max Content, explained that the new name better encapsulates the streamer’s bottom line.

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

The change comes just over two years after Warner ... chairman and CEO of HBO and Max content, said. “And it clearly states our implicit promise to deliver content that is recognized as unique ...