Your sleepy counting-down-the-hours-till-hometime Friday just picked up. Because news just in: Gymshark has launched their first ever swimwear collection. What's that? Gymshark? Really? You question.

Yes, we may all be enduring a punishing global heat wave at the moment, but we know nothing, not even this melting heat, could ever stop you from hitting the sweetest sample sales across our city.

A passerby wears Gymshark sportswear leggings. (Photo by Edward Berthelot/Getty Images) Celebrities are often ahead of the times when it comes to what's trending in fashion or beauty, and that ...

Fitness apparel brand Gymshark has launched an exciting sale on its website with up to 60% off selected items. The sale, which began at market stalls a week ago went online this morning. Whether ...

Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate U.K. fitness apparel brand Gymshark has stepped up its U.S.