You’ve managed to acquire a million users. Amazing. But if 999,999 of them don’t make it through the funnel, or churn, now that’s not so amazing. That’s an extreme example, but it shows why optimizing ...

Without customers, there can be no business. So how do you drive new customers to your startup and keep existing customers engaged? The answer is simple: Growth marketing. As a growth marketer who has ...

In the dynamic midmarket, decisions can significantly shape an investment's trajectory. As digital channels continue to expand, growth marketing has become an essential strategy that provides endless ...

Opinions expressed by Entrepreneur contributors are their own. CTR, CVR, CPM, IPM, CPA, LTV — It’s easy to get lost in the myriad of acronyms and metrics that measure growth. After all, growth ...

Opinions expressed by Entrepreneur contributors are their own. Founding a startup can be one of the most exciting experiences in business. Arguably, it is also one of the most stressful experiences, ...

Funnels are a terrific tool for understanding how a sales and marketing operation works. In fact, when I would join a new company, getting the data and creating the funnel would be one of the first ...

One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And, for most ...

I remember working with a client who wanted to promote their startup, and they decided to go SEO-heavy. With huge amounts of content ready, they were able to generate impressive traffic, yet with very ...

Today's digital marketer has more tools available to measure advertising campaigns than ever before. But ultimately, what should matter most is how campaigns impact incremental growth and sales. In ...

Working in a startup, regardless of your position, requires close attention to data — there’s just no way around it. So if I could give you just one piece of advice, it would be to learn how to ...