A few months back I discovered a shocking bug in how Google handles XML sitemaps, which enabled brand new sites to rank for competitive shopping terms by hijacking the equity from legitimate sites. I ...

Since Google launched XML Sitemaps back in 2005, they’ve added specialized formats to enable site owners to submit content other than web pages. Until now, site owners have had to create separate ...

Google's John Mueller said on Reddit that Google uses XML Sitemaps like an energy drink. John said "All sitemap files of a site are imported into a common, big mixing cup, lightly shaken, and then ...