Google makes Merchant API generally available and announces plans to sunset the Content API. New features include order ...

A month ago, Google announced the Google Trends API and allowed folks to apply to gain access to the API as an alpha release. Google then told us that SEOs should not expect to be part of the first ...

Google announced that starting July 1, 2022, Google AdSense will begin testing the Chrome's Topics API for ad requests on a "small percentage of traffic." The Topics API was announced early year ...

Google’s latest cookie alternative tests show promise — and loads of caveats Shifting to interest-based solutions like the Topics API delivered a “relatively small” impact on performance, but the ...

Google wants the same thing for the web. Google's plan is that, during a webpage transaction, the web server could require you to pass an "environment attestation" test before you get any data.