W3era is a performance-driven SEM agency based in India, serving clients worldwide with scalable strategies in SEO and PPC.

Google still dominates search, but advisors are shifting to “generative engine optimization” to stay visible on AI search ...

In the optimization strategies of Google SEO, link building has always been an essential topic that cannot be overlooked. Many practitioners have fallen into the misconception of "quantity over ...

If SEO is about getting clicks, GEO is about being seen as an authority. It’s about becoming a trusted website from which ...

Search-engine optimization now feels dated. Generative-engine optimization is all about trying to trick AI chatbots.

Everywhere you turn, there are agencies making big claims about instant results, guaranteed rankings, and quick traffic ...

Egypt-based artificial intelligence (AI) startup Zaher AI has bagged US$150,000 in a funding round that saw the participation ...

Google's new tool flags mismatched or incomplete cart data that could distort sales reporting and weaken campaign ...

Google's AI Mode synthesizes answers from multiple background queries. Here's how to optimize content passages for inclusion in AI responses.

According to Yoast SEO: “The Google Docs add-on tool is available to all Yoast SEO Premium subscribers, offering them a range of advanced optimization tools.