AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.

We probably won’t see chunking go away as long as publishers can point to a positive effect. However, Google seems to feel ...

According to Google statistics, 88% of consumers who conduct a local search on their smartphone visit a related business within a week. That means if your business isn’t showing up on Google Maps, you ...

An internal Google document leak reveals the secrets to ranking in Google Search. Credit: Beata Zawrzel/NurPhoto via Getty Images The key to online success is usually dependent on one major factor ...

Thousands of leaked documents offer the first real glimpse under the hood of Google Search. It's set off a frenzy among SEO experts who've been dissecting the thousands of documents. One expert said ...

Learn from top industry professionals what changes to expect and how to adapt, especially with AI and video content on the rise. This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup ...

SEO experts say a massive leak of 14,000 ranking features exposes the blueprint for how Google secretly curates the Internet. Reading time 6 minutes Google Search is often referred to as the doorstep ...

This post was sponsored by Fiverr Pro. The opinions expressed in this article are the sponsor’s own. It’s been over a year since Google added “experience” to its search quality rater E-A-T guidelines, ...

AI optimization, llms.txt, the end of the web, and more! These 10 SEO columns got the most pageviews on Search Engine Land in ...

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and ...