Add Yahoo as a preferred source to see more of our stories on Google. The Google DoubleClick (DFP) Optimization is helping digital advertisers empower their ad campaigns. Every ad campaign should be ...

To divest, or not to divest. During day two of the remedies phase of the Department of Justice (DOJ)’s ad tech antitrust trial, both sides underwent a grueling back-and-forth about whether a ...

Google has notified some customers of its DoubleClick for Publishers (DFP) suite that they will no longer have access to DFP phone support or dedicated account reps. The tweak appears to be the result ...

The U.S. Department of Justice (DOJ) has filed a proposal in court to break up Google's key advertising-related businesses following a federal court ruling that found the company had illegally ...

On Monday, the U.S. Department of Justice proposed that Google, owned by Alphabet Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL), be required to divest two major components of its advertising empire: the AdX ...

Back in April, Google announced a change to its Double Click for Publishers (DFP) ad server by allowing the real-time bids of a publisher’s outside exchange partners in its Dynamic Allocation product.

Google is stepping up its marketing competitiveness beyond today’s earlier announcement by bringing its DoubleClick Ad Exchange (AdX) and DoubleClick for Publishers (DFP) under a single new offering ...

In addition to AMP for Ads, the industry’s leading digital advertising company also announced of AMP for Landing Pages to better ensure AMP participants can better monetise (an element of the project ...

April 11th 2012 - Localstars has streamlined the online ad trafficking and delivery process for publishers that use its digital advertising platform through a new close integration with Google's DART ...

Google made a big announcement Wednesday morning: its First Look solution is now available to all DoubleClick for Publishers (DFP) clients globally. The news represents a major change to the DFP ad ...