The company is offering Baja and Sweet Chili crispy chicken wraps weeks after changing its digital logo to promote the ...

Louisville, Kentucky, U.S.A.-based restaurant chain Long John Silver’s (LJS) is shifting its marketing efforts to focus on ...

LOUISVILLE, Ky. (Oct. 27, 2025) — Long John Silver’s, the Louisville-based quick-service restaurant known for its hand-battered fish and golden shrimp, is expanding its chicken lineup with the launch ...

Over the weekend, Long John Silver’s unveiled its brand-new logo that is meant to spotlight the restaurant’s non-fish menu items. The new logo swaps a fish illustration for an image of a chicken and ...

Ordering chicken at a seafood chain may sound like a real fish-out-of-water scenario — unless yu’re at Long John Silver’s, apparently. As fried chicken continues its reign over the fast-food world, ...

Long John Silver's is adding something new to its menu and logo: chicken. Months after the Cracker Barrel logo debacle drew ire from some customers, including President Donald Trump, Long John ...

Fish fast-food joint Long John Silver’s becomes latest brand with bold logo choice: Now it’s all about the chicken - Long John Silver’s is shifting its focus to chicken, but promises fish favorites wi ...

Fast-food chain Long John Silver's has unveiled a redesigned logo that replaces its signature fish design with a chicken as part of a larger effort to showcase its versatility and "spark conversation.

Here we go again: This time, it’s Long John Silver’s who’s stirring up Cracker Barrel-Style outrage by changing its logo. Peoplereports that the 55-year-old fast-food chain — best known for its fried ...

Long John Silver's is adding something new to its menu and logo: chicken. "Guests have been telling us for years that our chicken is a best-kept secret," Long John Silver's marketing executive ...