Commercials have been around for 95 years and it’s probably safe to say that if you asked people if they like them, most people would say, or scream, no. The Internet has tried to solve this marketing ...

Videos with pre-roll advertising enabled force viewers to wait out the first five seconds before they can click the skip ad button and move on to the content. Because people usually click, most ads, ...

At this point in the internet's life, nobody watches YouTube ads. And, if for some reason, we are forced to watch a 20-second ad, we simply open up another tab and wait for it to end. It's a strategy ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 16 hours 50 min ago By Ad Age and Creativity Staff - 17 hours 34 min ago By Judann Pollack - 17 hours 36 min ago By Simon Dumenco - ...

Leica’s 100th anniversary commercial won the Grand Prix in the TV section of Film category at Cannes this year, while Geico “Unskippable: Family” picked up the Grand Prix in Internet Film. The head of ...