Geico's famous animated Gecko used to turn up only in TV commercials. He recently enjoyed guest-star billing on a podcast. The cartoonish figure with the sophisticated accent appeared in June on WNBA ...

You're currently following this author! Click to unsubscribe from email alerts. When Arianna Orpello became CMO of Geico in January, she inherited one of the most recognizable brand assets in America.

Putting the words "Frasier Crane" and "quality insurance" in the same sentence seems like an odd notion — but at one point in time Kelsey Grammer himself voiced the Geico Gecko for a couple of Geico ...

The Gecko’s guest spot on “Fudd Around and Find Out,” which runs over six minutes, may seem like a novelty at first glance, but is part of a concentrated push from Geico to branch further beyond ...

Geico is launching a new brand platform, “It Feels Good to Geico,” that features four new spots across two creative extensions, per details shared with Marketing Dive. “We All Do It” includes two ...

NEW YORK--(BUSINESS WIRE)--For the first time, the GEICO Gecko is stepping into a live, unscripted conversation. Today, the brand character appears as a real-time, AI-powered participant on the ...