Fruit of the Loom understands this feeling of discomfort more than most, which is why they created the perfect pair of boxer briefs designed to help you stay cool and fresh during those hot, sweaty ...

NEW YORK, May 7 (UPI) -- Times Square's Naked Cowboy is trading in his tighty-whities for boxer briefs as part of a new Fruit of the Loom marketing campaign. The New York City icon is known for ...

NEW YORK (AP) -- It's a natural fit. Fruit of the Loom is launching its new boxer briefs for men with the help of Times Square favorite the Naked Cowboy. The New York City fixture -- real name Robert ...

Fruit of the Loom is launching its new boxer briefs for men with the help of a guy who spends his days walking around New York's Times Square in his underwear strumming a guitar. The Naked Cowboy — ...

The summer months are finally kicking into high gear, but the balmy temperatures can often times be unforgiving down there for many guys who wear the wrong underwear. No one wants to feel sticky and ...