Plus, everything you need to know to find the fragrance that suits your unique style.

A new take on a men’s cologne, this scent marries orange blossom and vanilla with deep, woodsy notes. It’s at times sweet, at ...

There's a reason why certain guys always seem to have it together. Sure, they might have great style, but there's another secret weapon they often carry: a signature scent. The right cologne doesn't ...

In the grooming world, few things say more about you than a signature scent. That’s what makes it so fun to spritz, sniff and determine the top new fragrances for men every year: They all provide ...

If you want to smell shower fresh all day, we’ve got your back. Shop our 13 favourite fresh fragrances of 2025, from bright ...

Feel good, smell good. And according to the Fragrance Foundation (TFF), one of the world’s foremost authorities on smelling good, you could definitely feel better. As is tradition every year, the ...

I am the beauty and fashion commerce writer. While winter scents tend to be intense and heavy, summer colognes and perfumes are light, airy and uplifting, much like the general vibe of the season. As ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Images courtesy of Lous Vuitton, Bulgari, Tom Ford, Acqua di Parma, Jo Malone, and Kilian. Illustration and GIF by Ashley Peña. We may receive a portion of sales if you purchase a product through a ...

While exact lifetime units sold are difficult to pinpoint for all fragrances, industry data, bestseller status, and annual sales figures allow us to estimate global popularity. So, if you're looking ...

The shift from winter to spring isn't just about swapping heavy coats for lighter jackets—it's also time to refresh your fragrance rotation. As temperatures rise and nature reawakens, those rich, ...