Flora has changed the recipe of one of its dairy-free spreads following pressure from customers. The firm has added buttermilk to Flora Butterly after discovering that "some customers are not ready to ...

The latest entry in Flora's “Skip The Cow” campaign, which initially launched in the U.K. last year, has now gone global. Creative agency Pablo kicked off the work across 12 global markets, ...

A Unilever advert for Flora butter featuring celebrity chef Gary Rhodes has been banned by advertising watchdogs in the UK for being “misleading”. The advert, which claims people prefer Flora Buttery ...

It is not easy to put out an idea in the market that challenges the long-held notions and beliefs people might be holding on to in their heads. When Flora Plant Group rolled out tongue-in-cheek ...

Consumer goods giant Unilever has announced a GBP5m (US$7.6m) marketing spend for its Bertolli and Flora pro.active brands. The firm has launched a “new and improved” recipe for its Bertolli spread, ...

Upfield’s Flora brand is expanding its 'Plant B+tter' range with the addition of a smoked garlic-flavoured NPD. The smoked garlic-flavoured plant-based butter is described as a ‘category-first’ for ...

Flora producer Upfield Group has published data to show that consumers and chefs who bought its plant-based butters, margarines and spreads instead of dairy butter have avoided emitting an estimated 6 ...