“Even today in the digital age, the No. 2 pencil remains the required writing implement for students taking standardized tests in the U.S.,” said Ryan Raffaelli, professor at Harvard Business School.
These days, living on lockdown has meant living online. That's not only the case for people working from home or for kids attending virtual class rooms, but for the rest of us using the web for ...
So when is the last time you picked up a pencil? These writing instruments, it often seems, have gone nearly extinct as a primary method of writing—a sad commentary, since their rich history is one of ...
Faber-Castell is a 255-year-old company that makes pencils. How does an established company like this think about innovation, particularly if and when to adopt a new technology?... Listen and ...
Pen and pencil maker Faber-Castell’s earliest roots date to 1761, making it one of the oldest brand names associated with writing implements. But its now-famous hyphenated moniker came about over ...
For artists, students, kids, and even just everyday doodlers, colored pencils are an essential desktop item. Having spent seven years of my life studying the pencil as an object and selling it to ...
Save this article to read it later. Find this story in your account’s ‘Saved for Later’ section. Because they are erasable, pencils are often the first tool creative people use when sketching out a ...
Fast cars, shiny shoes, monster flat screen TVs ... all these things play a role as status symbols in our adult lives, but cast yourself back to your early school days when nothing said cool as much ...