Economic uncertainty has drastically tightened corporate budgets. For executives, that means taking a closer look at how each technical investment and initiative measures up. For marketers, that means ...

Routines are to our time what budgets are to our money. We adhere to them to spend our time wisely. But, while routines can provide us with a sense of control, especially during a pandemic and ensuing ...

Cities everywhere are running experiments to respond to climate change and sustainability challenges, such as new mobility ...

Intuit became a multi-billion-dollar company by discovering that the best experiments, not the best Powerpoints, should drive innovation. In 1983, Scott Cook and Tom Proulx set out to build a new ...

When we think about A/B testing, we think about its benefits for product development and building a data-driven business. What often gets overlooked, however, are the benefits of A/B testing to ...

“Van Jones [a senior fellow at the Center for American Progress and a former special advisor to President Obama] once told me that what’s needed is for funders to stop giving grants and instead to ...

A glance at the most valuable firms in the world shows that an emphasis on innovation is a common trait they share. Apple, the world’s most valuable company, has a history of innovations that have ...

KISSIMMEE, Fla. – When researchers at the U.S. Army Medical Research and Development Command’s Telemedicine and Advanced Technology Research Center wanted to test the capabilities of their new Remote ...

However, in 2020, Google announced plans to make third-party cookies obsolete on the internet in response to greater consumer privacy demands and new regulations. The official, complete elimination of ...

Different moralists give different reasons as to why cruelty to animals is wrong … Whether the reason is some inherent right of the animal, or a reflex bad effect upon the character of the human being ...