AdWords scripts provide many ways to take PPC accounts to the next level with a (reasonably) straightforward method of streamlining repetitive tasks. This frees up time and allows the creation of ...

If you’re a diehard AdWords campaign manager like me, then you’re always searching for an edge you can use to raise your rates of return. I have found dozens of different ways to do this over the ...

It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell ...

AdWords Scripts are incredibly powerful tools for paid search, but since many of us don’t come from coding backgrounds they can also be intimidating. This is the first in a three-part series covering ...

Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. The changes and additions have been announced at today’s Google Performance Summit, ...

This is the second in a three-part series on using AdWords Scripts. In the first part we covered how to read scripts. In part two, we go beyond the very basics and look at some of the issues that new ...

Opinions expressed by Entrepreneur contributors are their own. In the last two years, we audited over 2,000 AdWords accounts at Disruptive Advertising. After looking through that many accounts, we ...

Google has quietly updated the Google AdWords Ad Preview and Diagnosis Tool within the AdWords advertiser console. The new interface now embeds a chrome like browser directly into the interface, as ...

Google just launched a call tracking service for AdWords? What does it mean for marketers? For call tracking providers? What do you need to know? Last Monday Google announced the launch of their basic ...

Oh, hello there, AdWords advertiser. You with the massive keyword hoarding problem, over there. Yes, you…we need to have a talk. What’s that? You don’t have a keyword hoarding problem? Congratulations ...