The marketing mix commonly is described using the four P's: product, price, promotion and place. When creating an event, using these four parameters helps you develop a festival, sporting event, ...

Events such as exhibitions and seminars are an important marketing tool for small businesses, enabling you to communicate with customers and prospects in an environment that you control. To create a ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

To step up their game, major brands need to evolve their marketing strategies to reach their target audiences. While you probably already know the value of experiential and content marketing, event ...

Google’s new Sale Event promotion type lets you easily promote broader sales and discounts across shopping placements. Google rolled out a new “Sale Event” promotion type in its Merchant Center ...

Planning an event can be a daunting process, especially if it's not something you do all the time—but many members of the Northwestern Engineering community are often asked to assist in planning ...

Marketers: Our world is moving fast. We’re way beyond just trying to build business relationships online. Our audiences are scrolling blindly past display ads and ignoring marketing emails. It’s the ...

Opinions expressed by Entrepreneur contributors are their own. Events, large and small, can be a great way to promote your business, and perhaps turn a profit in the process. I didn’t take the idea of ...

Tools to help you plan and promote your event. You've been asked to create an event on campus but don’t know where to start. Need to know how to secure a venue and create a registration page? Want to ...

Google has a "new feature," as it labeled it, within Google Merchant Center, for event promotions. This allows you to promote an event, such as a sale, promotion or occasion, that may help you sell ...

When Charlie Jennings promoted and sold out a concert for the first time during high school, he learned two things. One, he loved it. Two, he had absolutely no idea what he was doing, but he knew he ...