An email list is a convenient way to reach customers who prefer more personal contact with companies, but marketers should be wary of the decline in quality of their list as time goes on. Changing ...

Forbes contributors publish independent expert analyses and insights. Jodie Cook covers AI and founder-led growth for business owners. Don't rely solely on LinkedIn for audience reach; algorithms ...

In Gearhead last week we began discussing our problems maintaining the mail list for the Gibbs Irregulars (a list of readers I poll for their thoughts – send a message to lists@gibbs.com with the ...

I'm building an e-mail campaign for my company, and I have e-mail lists segmented by about 20 categories. Now, I know that I can set up multiple profiles in Entourage that will not share address books ...

Your mailing list is a valuable asset – but if you abuse it, don’t expect much of a return. To mail or not to mail? That is the question marketers struggle with. On one hand, the contact list is yours ...