For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...

Elf on the Shelf has become a popular holiday tradition over the past 19 years. Parents often go to great lengths to create elaborate and sometimes outrageous scenes, from elves getting into mischief ...

Traditions around the holidays are meant to be passed down for generations: songs, ornaments, recipes. So creating a new tradition that resonates with families worldwide is nothing short of a ...

Elf on the Shelf’s products integrate creativity, storytelling, and festive entertainment to make Christmas extra magical. Modern collections include accessories, clothing, furnishings, pets, and toys ...