Discover Durham released new tourism numbers Tuesday and though things are looking up, the figures are still lagging behind statewide averages. Visitor spending was up more than 40 percent year over ...

Visitor spending in Durham has surpassed $1 billion for the third year in a row. A report by Visit NC, a unit of the Economic Development Partnership of North Carolina, found that domestic and ...

DURHAM, N.C. (WTVD) -- Visitors to Durham County spent more than $1.16 billion in 2024, according to Discover Durham. They also contributed more than $80 million in state and local tax revenue that ...

“An ever-changing city that caters to the bold, Durham is where doers thrive,” the new ad begins. Then, it leans in. “Do it on the rooftop. Or in the trees,” a voice offers. “All alone. Or in a crowd.

Big ticket sporting events are bringing money into Durham's local economy. People from all over the country are visiting for high school and college championships. Other WRAL Top Stories Durham County ...

County Durham has launched a new tourism place brand created by Edinburgh agency Crombie. The brand was unveiled by the County Durham Tourism Partnership at its annual garden party and is the ...