I wasn’t really a fashion-focused tween, but I spent a lot of time in the mid-aughts looking for paper doll games that I could use to create my original characters. I think that must have been how I ...

While the second season of “Squid Game” has new plot twists, one element of the Netflix mega-hit series where contestants down on their luck risk their lives to play children’s games for the chance of ...

Year two of the study builds on long-term research from Cardiff University neuroscientists exploring the impact of doll play on children, commissioned by Barbie® In year one of the study, research ...

New research highlights how simple toy choices profoundly impact child development. Playing with dolls, unlike screen time, significantly boosts social processing and emotional understanding by ...

Netflix’s newly-released thriller Squid Game has taken the world by storm in a very big way. The South Korean TV series follows a group of contestants competing in a series of children’s games—with a ...

A child sitting with a tablet may look calm, even “well-behaved.” But what is happening inside the brain tells a very different story. A growing body of research now suggests that simple toy choices, ...