When the world saw the first online advertisement back in October 1994, it marked the birth of an industry. Counting only advertising agencies, it counts over 40,000 businesses, occupies over 500,000 ...

You can’t manage what you can’t measure. That’s why quality measurement is so important in healthcare. Yet for many providers, quality measurement has become an onerous process involving people, paper ...

As science races to address COVID-19, among the weaknesses highlighted by the pandemic is our inability to rapidly develop clinical guidelines, related decision supports, and quality measures to ...

Measurement-based care has transformed the identification and management of physical health diagnoses. By the 1950s, blood pressure cuffs became the standard of care for monitoring high blood pressure ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Vandre, Chief Analytics Officer at ...

Forbes contributors publish independent expert analyses and insights. I have covered the oil & gas and maritime sectors for many years. The changing nature of the industry is placing pressure on ...

The rise in adblockers and super apps, coupled with the leapfrogging to mobile-first markets, makes Asia very different when we think about measurement for advertising. Yet we have never really ...

Pharma digital success is still largely defined by top level engagement metrics such as page visits, time on page, and ...

This story was originally published by our sister station SVC. This looks like a shockingly useful must-have. The T1 Tomahawk Digital Tape Measure is the world’s most productive tape measure ...

“Sweeping changes” are coming to Nielsen‘s digital measurement methodology, moves the company says usher in a new era of “privacy-centric measurement that provides comparable, cross-platform metrics ...

As health care moves into the digital age, patient experience measurement—a cornerstone of today’s value-based health care movement—also must become digital. The results could mean a dramatic leap ...

A new eMarketer and Amazon Ads survey finds 55% of advertisers say ROI measurement is the top barrier to increasing digital audio spend, despite research showing strong long-term performance.