Digital marketing is taking the business world by storm. Approximately 83% of businesses believe that their current digital marketing efforts are successful in assisting their goals. Billions of ...

If you’re looking to get hired in tech as a digital marketer, there are dozens of niches for you to choose from, from SEO marketing to content marketing to marketing automation, and beyond. No matter ...

Miami, Florida--(Newsfile Corp. - July 22, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has published a new ...

Since the introduction of iOS14, tracking the return on investment of marketing spend has become much more difficult. This is because marketers don’t have access to all the customer data as traffic ...

Sustainability focus. Marketers need to measure sustainability efforts using KPIs like brand perception and customer retention to reflect the growing consumer demand for ethical practices. AI-driven ...

KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big. We’ve caught up with marketers and experts to ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 1 day 14 hours ago 1 day 15 hours ago By Ally Marotti - 1 day 16 hours ago By Ad Age and Creativity Staff - 1 day 18 hours ago By ...

Hi, welcome back to another edition of common mistakes first-time entrepreneurs make in their marketing. Trust me, I’ve made them as well. In today’s blog, I will discuss digital marketing KPIs, or ...