As CMSWire reported, Facebook has unveiled Graph Search as a potentially massive new feature to help find relevant results among the photos, likes and other information that users put up on the social ...

Oracle’s aggressive stance on acquisition is evident when you consider its Marketing Cloud shopping spree, and it’s not backing down. The intent is to round out a complete stack that covers all ...

Data plays an integral role in the success of a marketing campaign. Without data, it's impossible to understand what your customers want or how they interact with your brand online. Modern businesses ...

Ad campaigns that target consumers on the basis of their social media activities and interest-based connections—or Brand Graph—perform better than ads without such targeting capabilities, and they ...

Cutting-edge technologies and innovative strategies are redefining how businesses connect and engage with each other. The B2B marketing space, in particular, is at the forefront of a revolution that ...