Selecting the right metrics for measuring the impact of digital initiatives can be a complicated mess. Here’s how to simplify the process of aligning KPIs with what digital transformation aims to ...

Car companies are now moving further afield in their digital transformation journey, and are setting new metrics and goals to measure how successful they are in pursuit of their digital future. As a ...

Your marketing strategy is only as good as the time you take to verify its effectiveness. Having the ability to identify if the goals you set have been reached or not lets you determine what needs to ...