The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown ...

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar.

Plastic bottles of Diet Coke and Coca-Cola Cherry Zero Sugar on a supermarket shelf, with a promotion sign offering "Buy 2, Get 2 Free" on six-packs. - MDV Edwards/Shutterstock If you've ever taken a ...

If you're a big player in the soda game and wanna be taken seriously, you've gotta offer more than just your classic flavor. Take Coca-Cola, for instance — there's original Coca-Cola, Diet Coke, and ...

The debate over whether Coca-Cola should use high-fructose corn syrup or cane sugar in its signature soda obscures an important fact: Consumers are increasingly looking for Coke with no sugar at all.

The debate over whether Coca-Cola should use high-fructose corn syrup or cane sugar in its signature soda obscures an important fact: Consumers are increasingly looking for Coke with no sugar at all.

When Tasting Table recently ranked five diet colas other than Coke and Pepsi, we discovered that there was one vintage soda ...

Zero sugar drinks’ branding resonates more with younger, wellness-minded consumers, who shun sugar but don’t vibe with ...

If you've ever taken a sip of a zero sugar soda and expected diet soda flavor, or vice versa, you already know: Not all sugar-free sodas taste the same. The difference isn't in the calorie or sugar ...