Here’s a typical road map for new product: An entrepreneur thinks of a business plan and gives a designer a brief about what the product should accomplish. The designer then creates a product.

Maybe it was laundry day? Julia Fox headed to the grocery store in Hollywood Sunday in a head-turning choice of ensemble: a black cotton bra and underwear paired with a denim blazer, knee-high boots ...

The design brief is an integral part of any serious design project, a typically written mission statement that crystallizes the rules to live by dictated by the creative or the client, or a consensus ...