Ever notice how website visitors rarely follow the exact path you’ve planned for them? You might build great landing pages ...

To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers. Doing that requires studying them ...

At the most basic level, marketing materials have a simple goal: to convey to the reader/viewer the desired message in the most effective manner possible. With this goal in mind, project teams have a ...

Here's what personas can do for your content marketing efforts, plus audience research tips to help you get them right. Do you know who you’re selling to – and, by extension, who you’re targeting in ...

You must have known some marketing campaigns that fell off due to a lack of connection with the target audience. Also, maybe they weren't clear about or didn't know their ideal customers.