Toyna Chin is the Head of Marketing at Novotech, a global CRO. She writes about leadership, marketing, and lessons of day-to-day business. Every leader has an opinion on how their organization should ...

Once you’ve identified your audience and refined your message, your design strategy becomes the difference between a mail piece that performs and one that gets ignored. Images, fonts, layout, copy, ...

As described in my earlier article on What It Takes To Accelerate Through A Stategic Inflection Point, if there is a change in your situation or your ambitions, you need to jump-shift your strategy, ...

As a prerequisite and foundation for production and manufacturing, the design of product manufacturing process plays a crucial role in improving production efficiency, controlling resource consumption ...

The global business landscape is undergoing a profound transformation. The era of treating sustainability as a peripheral ...

The VW Group, composed of 10 brands including Audi, Porsche, Skoda, SEAT, Ducati, and others, is placing a greater emphasis on design in its business. Design departments of the various VW Group brands ...