Recently, the Public Relations Society of America sent out a crowd-sourcing challenge: Let’s create a new definition for public relations. It’s about time. After all, the last one was adopted in 1982.

With the public relations landscape constantly evolving, PR has often struggled to define itself. Mumbrella's Abigail Dawson speaks to some industry heavyweights on how they explain the work they do.

We need to redefine how failure in digital PR is viewed. Here's how setting expectations and defining your campaign goals can help. This concept comes up from time to time in digital PR. And lockdown ...

As an entrepreneur with over a decade of experience under my belt, I am often asked what motivates me to continue serving my clients -- how I define my driving purpose. It’s a pretty loaded question, ...

New technologies, social media, consumer trends, fluctuating levels of trust, and - in healthcare - patient empowerment have all contributed to the evolution of brand marketing in the past few years.

IT can be said that the practice of public relations is one of the oldest in the world. Although it was not until the early 1900s when systematic and organized PR was said to have begun, leaders, ...

The last couple of years have shone a light on the importance of ESG, accountability and transparency, and merging creativity with data. We also witnessed the dangers of purpose-washing amid increased ...

It supports PR, it enhances it, but it does not define it. In Ghana and across the African continent, as in much of the West, many organisations now equate PR with how ‘pretty’ their ...

The Public Relations Association of Uganda (PRAU)’s new governing council headed by Sarah Kagingo (L) as president officially started their two-year reign this month The Public Relations Association ...