Advertisers are starting to push back on gaps in AI Max capabilities — particularly around landing page control — as Google continues its shift away from legacy Dynamic Search Ads (DSA). What’s ...

Google just announced the deprecation of Dynamic Search Ads (DSA) and is officially moving its legacy capabilities into AI Max. Starting in September, eligible campaigns using Dynamic Search Ads (DSA) ...

The Digital Services Act (DSA) and the Artificial Intelligence Act (AI Act) are key components of the EU’s constantly evolving, digital regulatory landscape. Once forming policy proposals, both ...

Google has pushed off its deadline and timeline for the transition from Dynamic Search Ads (DSA) to AI Max for Search campaigns. Previously, the deadline was this coming September, and now it is ...

Google updated its AI Max for Search reporting documentation with new guidance on performance reporting, optimization best practices and a key timeline for Dynamic Search Ads advertisers. The most ...

Here are some of the upgrade tools. Here is a nice chart comparing: Ginny Marvin from Google wrote on X and LinkedIn: AI Max for Search is moving out of beta, and we’re officially announcing the ...

Google will stop allowing new DSA creation in September and auto-migrate DSA, ACA, and broad match campaigns to AI Max. Google is retiring legacy Search automation tools, including Dynamic Search Ads ...