Tlacael Esparza is the co-founder and CTO of Sensory Percussion. This post is part of the Lessons Learned series featuring NYU entrepreneurs’ first-hand accounts of challenges faced in starting a ...

"As companies reimagine their products and experiences to win in the AI era, the need for trusted customer insights has never been greater," said Eric Johnson, CEO of UserTesting. "By bringing ...

Marketing has never been so competitive. With the cost of living increasing and inflation rising, customers are being more frugal than ever, plus, with people being shown up to 5000 ads a day, we ...

One year after emerging from stealth, Strella has raised $14 million in Series A funding to expand its AI-powered customer research platform, the company announced Thursday. The round, led by Bessemer ...

opportunities. Yet this approach, which traditionally pays for itself with a handsome dividend (one of my most recent client interviews revealed a 6 figure engagement), is probably one of the most ...

I believe that understanding what drives consumer choices is the bedrock of successful product development. But let's be honest: Sifting through the sheer volume of data, from surveys and social media ...