Explore consumer theory, its impact on spending decisions, and how it shapes GDP, corporate strategies, and economic policies ...

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

The art of marketing involves putting messages out into the universe and targeting those messages to customers with the aim that customers will successfully engage and change their behavior—most often ...

Opinions expressed by Entrepreneur contributors are their own. The biggest benefits to conducting customer behavior analysis are customer satisfaction and, in turn, revenue. The more satisfied ...

Artificial intelligence transforms how technology companies build, promote and sell, but it isn't solving the biggest ...

Strategic investment from a consortium including Silver Falcon Capital, Fyllo and National Media supports development of behavioral AI technology designed to help companies understand and predict ...

Not all unethical customer behavior is equal. An interesting question then arises of how to distinguish between different types of unethical customer behavior, consider its consequences, and responses ...

Find the latest consumer behavior news from Fast company. See related business and technology articles, photos, slideshows ...

In many ways, 2020 marked a change in how digitalization impacted both individuals and businesses. Consumers have adjusted the way they live and work, and delivering on those consumer preferences has ...

Earlier this year, Walmart’s fourth-quarter earnings report revealed a troubling shift in customer behavior, showing that its ...