Mercury reports on strategies for increasing profitability without raising prices, focusing on customer value, retention, and ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Customer acquisition costs have jumped 40 to 60 percent in just the last two years. And the ...

Streaming video provider Gaia Inc. (Nasdaq: GAIA) said it plans to focus on ways it can connect directly with its customers, ...

Learn how AI tools, community influence, and fragmented journeys are reshaping B2B customer acquisition—and how to adapt your ...

The role of Chief Revenue Officer has expanded far beyond traditional sales leadership. We are in the era of the empowered, digitally savvy customer whose purchasing journey is fragmented and complex.

Analytics is at the heart of every marketing decision, and the use of customer information to derive insights has completely changed. Marketing organizations are now beginning to realize the benefits ...

Customer acquisition is often treated as a numbers game; businesses assume that the more they spend on ads, the more leads they’ll generate. But without a structured qualification and nurturing ...

Companies are missing a big opportunity hiding in plain sight: their smallest customers. Small and medium businesses (SMBs) often make up the majority of a company’s customer base, yet many are served ...

In the quest to attract more clients, we’ve gathered insights from CEOs, founders, and top marketing professionals to share their single most effective strategies. From forging partnerships with ...

Palo Alto Networks has bought a trio of start-ups and public companies over the last year, including two in 2026. The company reported $1.1 billion in net income in its fiscal 2025, but future ...